What is SEO?
S.E.O. is an acronym that stands for Search Engine Optimization. To put it simply, SEO really just is optimizing your website for search engines. In other words, SEO is the process of tweaking and improving a website so it will rank higher in major search engines like Google, Yahoo, and Bing.
Google Versus other Search Engines
Speaking of different search engines, I’ll actually be referring to Google most of the time because Google has by far the most market share out of any other search engine. According to a comScore study in 2014, Google has 67% of the US search engine market share; and in Europe it has over 90%. However, many SEO pros know that Google actually has much higher search engine market share. Many of us SEO experts know the market share in the US is much closer to 90%, based on the analytical data we collect. But some things, like overall traffic to a search engine, get mixed in with how many people are actually searching in search engines. That’s why when it comes to actual searches performed, I think Google has closer to 90% market share in the US.
Organic SEO
Now let’s talk about Organic SEO, because you’re going to hear that term a lot. You actually may hear the term “organic” search results or “natural” search results. Both refer to the search results that are not paid for in search engines. You can distinguish organic search results from paid because paid results are usually on the very top of the search results or along the right-hand side. Search engines usually label or color paid results to help separate them from organic search results.
The organic search results run along the left-hand side of the page. They are called “organic” because any web page can rank there, as long as the content is the most relevant and popular. In fact, Google collects over 200 signals, or pieces of information, from your site when determining where and how to rank it in search results; and that’s why optimization is so important. You need to make sure that Google can easily crawl, correctly understand, and properly index every page of your site.
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